Bingo.
Blocktopia's re-branding was, in my opinion, poorly timed. It
might have been successful during the "golden era" of 2010-12, but even then, our player base probably still wasn't large enough to support diversification. To me, the attempts past that point have felt like "last ditch" efforts to revitalize a community already well past its prime.
In my mind, we should have kept the Blocktopia "brand" and focused solely on modded Minecraft. Had the community been able to compete successfully and fill its servers with hundreds/thousands of enthusiastic players,
then would have been a more appropriate time to discuss re-branding. Going forward,
becoming a popular Minecraft server would probably be the best goal; EscapeRestart still has
some reputation in the Minecraft community, and although the player base is very different than it was five years ago, successfully competing with the larger servers is still a possibility.
Good luck! <3